Australia's most satisfied SUV

Subaru celebrates two-year reign as Australia's most satisfied SUV customers

Drawing on 50 years of trust, Subaru continues to set the standard for customer satisfaction

Subaru has proudly earned the title of Canstar Blue’s Most Satisfied Customers - SUV for the second consecutive year, highlighting the strong confidence and combined value that Subaru owners truly appreciate. 

This esteemed recognition, determined by Subaru owners themselves, underscores the brand’s impressive performance in the SUV category across key areas, including value for money, reliability, driving experience, features, customer service, upgrades & extras, appearance, and overall satisfaction.

The Canstar Blue survey evaluates customer satisfaction through feedback from SUV owners, highlighting the factors that matter most to drivers. Subaru’s continued commitment to quality and excellent customer satisfaction resonates strongly with Australian customers, reinforcing the brand’s reputation in a highly competitive segment. The survey results reveal Subaru’s strengths in reliability and value, crucial considerations for discerning vehicle buyers.

Scott Lawrence, General Manager of Subaru Australia, said: “There is only one thing harder than winning such an esteemed title – and that is achieving it a second year in a row. We are incredibly proud to receive this recognition, reflecting the dedication of our team and Retailer network, the exceptional work of Subaru engineers, and our shared commitment to delivering a memorable driving experience.

“At a time when Australians are increasingly seeking comprehensive value and trust in the products they choose, we extend our heartfelt thanks to our owners for their confidence in us. Their support inspires us to continually enhance our offerings, ensuring that we remain a brand they can depend on for years to come.”

Subaru’s commitment to safety, performance, and multi-terrain capability has long been a cornerstone of the brand, with engineers continuously refining technology and design to exceed customer expectations. The Subaru SUV line-up, featuring popular models like the Forester, Outback, and Crosstrek, and recently bolstered by Subaru’s first all-electric SUV, the Solterra, is tailored to suit a variety of lifestyles — from urban commuters to adventure seekers. Each vehicle is equipped with cutting-edge technology, advanced safety features, versatile interiors, and Subaru Symmetrical All-Wheel Drive, making them ideal for both daily driving and outdoor adventures. This versatility has significantly contributed to Subaru’s enduring appeal among Australian drivers for generations.

“Congratulations to Subaru, the winner of Canstar Blue’s Most Satisfied Customers – SUV award for the second year in a row. This is a testament to the quality and satisfaction its customers experience when driving their vehicles,” said Eden Radford, Canstar Blue spokesperson.

“Canstar Blue's survey of almost 1000 recent SUV purchasers found that more than half of new car buyers are in the market for an upgrade, willing to spend, on average, upwards of $40,000 looking for a vehicle that can deliver the reliability they need, while also providing an exceptional driving experience they can look forward to.

“This year, Subaru not only received the highest rating of five stars for both reliability and driving experience, according to its customers, but it was also the only manufacturer to achieve this. Along with receiving the top rating of five stars for appearance and features, it’s no wonder why Subaru drivers are so satisfied."

This recognition serves as a reminder of Subaru’s commitment to its customers and its mission to provide vehicles tailored to their needs. With a focus on the future, Subaru is excited to introduce new technologies and enhancements that will further enrich the driving experience.